Header image  
Service Sage  

DR. RAYMOND P. FISK is Professor and Chair of the Department of Marketing, at Texas State University-San Marcos. He earned his B.S., M.B.A., and Ph.D. from Arizona State University. Previously, he served as Professor and Chair, University of New Orleans, Interim Chair and Associate Professor of the Department of Marketing, University of Central Florida, and Interim Head and Associate Professor of the Department of Marketing, Oklahoma State University. Dr. Fisk served as a Fulbright Scholar to Klagenfurt University of Education Sciences, Austria. He has also taught at Arizona State University, the American Graduate School of International Management (Thunderbird), Universidad Diego Portales, Santiago, Chile, University College Dublin, Ireland, the Swedish School of Economics, Helsinki, Finland, and the Universidade do Porto, Portugal. Dr. Fisk was a 1979 American Marketing Association Doctoral Consortium Fellow. He is also the recipient of Awards for Excellence in Undergraduate Teaching and Excellence in Professional Service from the UCF College of Business Administration. In 2005, he received the Career Contributions to the Services Discipline Award from the American Marketing Association Services Marketing Special Interest Group.

Dr. Fisk’s research has focused on services marketing. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, Service Industries Journal, Journal of Services Marketing, International Journal of Service Industry Management, Journal of Health Care Marketing, Journal of Professional Services Marketing, Journal of Marketing Education, Marketing Education Review, and numerous national and regional marketing conferences. Dr. Fisk has published six books: Interactive Services Marketing, 4th Ed.; Serving Customers: Global Services Marketing Perspectives; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; AIRWAYS: A Marketing Simulation; Marketing Theory: Distinguished Contributions; and Services Marketing: An Annotated Bibliography.

Dr. Fisk serves on the editorial review boards of the International Journal of Services Industry Management. He has previously served on the editorial review board of the Journal of Health Care Marketing and Marketing Education Review. He was the editor of the AMA Services Marketing Newsletter. Dr. Fisk created SERVMARK: The Electronic Bibliography of Services Marketing Literature.

Within the American Marketing Association, Dr. Fisk is Past President of the AMA Academic Council, which is the highest elective office a marketing academician can hold. He is also Past President of the New Orleans and Central Florida AMA Professional Chapters. He was founding editor of the AMA’s Marketing Educator Online. He started the AMA Academic Services Marketing Special Interest Group in 1993 and has returned as Chair-Elect in 2007.

Dr. Fisk is a popular speaker and trainer. He has spoken internationally on 79 occasions in 17 different countries. He has given 35 presentations to business groups. Dr. Fisk has done more than 30 executive training seminars for various industries and organizations.

For more detailed information, please download my vita in pdf.

Created & Maintained by Jamie Fisk