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Presentations

A listing of selected presentations. Some include a downloadable PDF version or a link.

June 2014

Presentations with various coauthors:

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "Transformative Service Research: Introducing a New Paradigm."

 

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "The Meaning of Improvisation in Service Roles: Exploring Cross Cultural Differences"

 

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "Improving Health Information Systems by Employing a Service Design Perspective"

 

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "Prevaricating Pinocchios or Lying Bastards: Dishonesty, Deceit, and Duplicity After Service"

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. Session Chair, "Building a Service Research Agenda for Toppling the Pyramid of Human Poverty"

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "A Value Co-Creation Model for Sustainable Municipal Solid Waste Management"

AMA SERVSIG 2014 INTERNATIONAL RESEARCH CONFERENCE, THESSALONIKI, GREECE. "Sustainable Value Co-Creation: A SATOYAMA Case in Japan"

June 2012

AMA SERVSIG RESEARCH CONFERENCE, HELSINKI, FINLAND. “The Frontiers in Service Conference: It’s Twenty-Year Impact.” (presentation in PDF)

 

AMA SERVSIG RESEARCH CONFERENCE, HELSINKI, FINLAND. “City Leadership for Service Sustainability: Concept and Case.” (presentation in PDF)

 

AMA SERVSIG RESEARCH CONFERENCE, HELSINKI, FINLAND. “The Service Marketing Community and Global Research Networks.” (presentation in PDF)

 

AMA SERVSIG RESEARCH CONFERENCE, HELSINKI, FINLAND. “Service Marketing: Roots and Wings.” (presentation in PDF)

August 2011

INTERNATIONAL SEMINAR ON RELATIONSHIP MARKETING: THE CASE OF SERVICES, BOGOTA, COLOMBIA. “The Art of Serving Customers.” (presentation in PDF)

 

INTERNATIONAL SEMINAR ON RELATIONSHIP MARKETING: THE CASE OF SERVICES, BOGOTA, COLOMBIA. “Liberating Service Customers: The 21st Century Challenge.” (presentation in PDF)

June 2011

WORLD OF RESEARCH PROGRAMME, MAASTRICHT, NETHERLANDS. “The Art and Science of Serving Customers.” (presentation in PDF)

June 2010

FEUP SERVICE RESEARCH WORKSHOP, PORTO, PORTUGAL. "The Art of Serving Customers." (presentation in PDF)

FRONTIERS IN SERVICE CONFERENCE, KARLSTAD, SWEDEN. “The Efficacy of Improvisation Training for Business-to-Business Services." (presentation in PDF)

AMA SERVSIG RESEARCH CONFERENCE, PORTO, PORTUGAL. “Applying Forum Theatre to Service Marketing: A Live Experience!" (presentation in PDF)

AMA SERVSIG RESEARCH CONFERENCE, PORTO, PORTUGAL. "Mea Culpa: When Service Marketers are Responsible for Customer Rage." (presentation in PDF)

June 2009

FRONTIERS IN SERVICE CONFERENCE, HONOLULU, HAWAII. “Greenprinting: Designing Service Delivery Systems for Sustainability." (presentation in PDF)

QUIS11: QUALITY IN SERVICES SYMPOSIUM. WOLFSBURG, GERMANY. “How Can the Performing Arts Improve Service Delivery? An Improvisational and Internal Marketing Application." (presentation in PDF)

2nd CONGRESS ON SERVICE ENGINEERING & MANAGEMENT, PORTO, PORTUGAL. “Services Innovation and Creativity from a Marketing Perspective.” (presentation in PDF)

June 2008

PORTO, PORTUGAL. "Interactive Services Marketing" presentation in PDF.

AMA SERVSIG RESEARCH CONFERENCE. LIVERPOOL, UK. RAY FISK-KEYNOTE SPEAKER. "Liberating Service Scholars and Service Customers" presentation in PDF.

GLASGOW, SCOTLAND. "Broadening Our Approach to Services Knowledge: Is Service Science Enough." (presentation in PDF)

February 2008

AMERICAN MARKETING ASSOCIATION WINTER CONFERENCE, AUSTIN, TX, USA.

November 2007

SOUTHERN MARKETING ASSOCIATION, SAN ANTONIO, TX, USA. SERVICES KNOWLEDGE SESSION NOV 8.

UK SERVICES MARKETING WORKSHOP. LONDON, UK. RAY FISK-KEYNOTE DINNER SPEAKER. (presentation in PDF)

 
 
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